Lana Castleman, managing editor of Canadian trade magazine KidScreen, says it May be Difficult for

News Topics Domestic Foreign Policy Economy Culture Entertainment Science Nature Health ver madagascar 3 Engineering Transport Media Internet Games phenomena Blogs Perspectives Plus Climate Parliamentary elections in 2015 Yle world Yle News Category Areas of South Karelia South Savo Helsinki Häme Kainuu Central Ostrobothnia Kymenlaakso Central Finland Lahti Lapland Oulu Bay of Bothnia Ostrobothnia North -Karjala Sámi Satakunta Savo Tampere Turku More Morning TV The current runner-A-studio ver madagascar 3 Pressiklubi Eyewitness ver madagascar 3 Yle News in sign language Yle News selkosuomeksi News in English Novosti Yle Svenska Yle Yle Sápmi Teletext RSS Feeds Sports Alpine Skiing Biathlon Shooting Sports Golf Skiing Arts Football Hockey Basketball Volleyball Snowboarding Motor Racing Wrestling Hockey Luge Riding Sailing Horse racing Floorball Orienteering Figure skating ver madagascar 3 Swimming Tennis Track & Field Other sports Other sports events IIHF World Championship ver madagascar 3 2015 Winter Race Pipe Basketball Championship 2014 Volleyball World Championships 2014 European Athletics Championship 2014 Soccer World Cup 2014 Ice Hockey World Championship 2014 Paralympics ver madagascar 3 2014 Sochi 2014 Volleyball European Championship 2013 Basketball European Championships 2013 World Athletics Championships 2013 FIFA World Orienteering ver madagascar 3 Championships 2013 Confederations Cup 2013 Ice Hockey World Championship 2013 World Skiing 2013 Alpine Skiing World Championships 2013 World Championships Biathlon 2013 World Floorball London 2012 Paralympics 2012 2012 European Championship Soccer 2012 European Championship 2012 Athletics World Championship 2012 Ice Hockey Finland Rally Basketball World Championship 2014 More Scores Live events online carved in stone sport in television broadcasts Yle Areena Living Archive Teletext YLE results Speech Columns Urheilukatu 2 Veikkaus RSS feeds Participate Weather Most AK Espoo, Finland Hamina Helsinki Heinola Hyvinkää, Hämeenlinna Iisalmi Imatra Joensuu Jyväskylä Jamsa Järvenpää Kajaani Kangasala Kemi Kerava Kirkkonummi Kokkola Kotka Kouvola Kuopio Kuusamo Most L-Z Lahti Lappeenranta Lohja Mikkeli Naantali Nokia Oulu, Pori Porvoo Raahe Rauma Riihimäki Rovaniemi Salo Savonlinna Seinäjoki Tampere ver madagascar 3 Tornio Turku Vaasa Vantaa Theft Most abroad Alanya Amsterdam Barcelona Berlin Budapest Fuengirola Copenhagen Las Palmas London Malaga Mallorca New York to Nice Pärnu St Petersburg Paris Prague Puerto de la Cruz, Tenerife Rhodes Rome Tallinn to Stockholm Latest
News 6.10.2009 19:40 | updated 28.5.2012 16:35 moomins Beat the Down Turn; Eye US Market ver madagascar 3 The license-holders for Moomin Characters are contemplating North American expansion. The Moomin whimsical creatures may, however, be slightly too eccentric for the mainstream American market, According to analysts.
Sophia Jansson, artistic head and chairman of Moomin Characters, says the company welcomes growth in new markets. ver madagascar 3 However, ver madagascar 3 she says she prefers to introduce Moomin products in countries Already familiar with Moomin books.
Over the years, the Moomin ver madagascar 3 characters have become a Lucrative publishing and licensing niche mostly in Nordic countries, Britain and Japan, the where Moomin animations were aired as early as the 1960s. In Japan the Moomin target audience is 20-35 year-old women, Whereas in other countries the Moomin fairytales have Typically appealed to children.
Roleff Kråkström, the Moomin Characters' chief executive, says the United States could very well be the next market ver madagascar 3 for the moomins. Although the Moomin books reached the other side of the Atlantic half a century ago, the company has not secured a single US licensing ver madagascar 3 agreement. Moomin TV cartoons have only aired in Hawaii, a US state Which sees many Japanese tourists.
While some analysts say the bohemian moomins apr find Their own niche market in North America, others point to the difficulty of introducing Relatively ver madagascar 3 unknown characters when character royalties for powerhouses ver madagascar 3 like Disney and Marvel have slid in the downturn.
Lana Castleman, managing editor of Canadian trade magazine KidScreen, says it May be Difficult for the quirky Moomin trolls to break through in the American ver madagascar 3 market, Which has traditionally favored princesses and Spiderman above new characters.
The moomins, who will soon celebrate 65th birthday Their, are the brainchild of Finnish author and illustrator Tove Jansson. Her 13 Moomin novels and thousands of Moomin cartoons have been translated into 40 languages. Today the moomins' adventures in the Moominvalley can be found on DVDs, and the iconic characters have become Effective branding tools, ver madagascar 3 decorating everything from coffee mugs to diapers. Finland even has its own Moomin theme park in Naantali, south-western Finland. Sources Reuters, YLE Share
Your comment will be read by an editor before publication. We want to offer the opportunity for a well-Reasoned, quality discussion Including a variety of views. For more specific rules of the game, click here. Send Cancel
Popular in: News 6:55 Fire Safe charger draws almost 10K of crowd-funding in a few hours 25.5. Sipilä: Twelve ministries will Remain 25.5. Proposal: ver madagascar 3 Public sector employees to retire at 65 - pension indexed to longer life expectancy