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Mecca began to cooperate with Knalleland for about two and a half years ago. The theme then produced was "Shopping as entertainment." The theme is Mecca so far used in the production of, among other things, advertising, web, radio and outdoor units. Now test Knalleland for the first time to go on TV. Behind the commercial disney dream stands Mecca, who developed the idea, and Reintz Design, disney dream who made all the illustrations. - With the theme "Shopping as entertainment", we show that Knalleland is so much more than just shopping. The film is based on the same mannerisms as illustrated hitherto pervaded all other marketing. In print and outdoor elements, we use a style that will provide a little amusement park sense, and we have also used in the commercial. The film ties together all parts and shows what's possible, says Cecilia Wiklund, Project Manager at Mecca.
Why tv this time? - In large part, it is enough that the times have changed the price situation, disney dream thus creating the opportunity. Radio, as we run a lot last year, has been very successful and it has aroused the curiosity to try different media. The commercial will go on TV4 locally in Borås and surrounding areas. - The film takes itself and it does not resemble anything else. We wanted to get as far away from the smiling ladies and free parking as possible. Many places nearby disney dream that have roughly the same communication. For us it was important to do something completely different Knalleland bought the spots until the summer.
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