Where have you drawn inspiration from? - From various sources. It is inspired by all sorts of magaz

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The new Volvo XC60 was unveiled at the Geneva Motor Show in March this year but the first to fall will the cars go on sale in Europe. During the year the car will be displayed at various auto shows around the world. Behind the launch spongebob s film that comes with the car on the tour is Volvo's international advertising agency and production company SCP Visual Art. The film, which is 1 minute and 50 seconds, is directed by the substance Mulugeta. - We wanted to find a unique visual expression. The film portrays the experiences of the different environments in which the lift is the backbone. It is that which binds together the different worlds and the various expressions in the worlds into one whole, says the substance Mulugeta. The film will now closest spongebob s to visit auto shows in Detroit, spongebob s Hanover and Frankfurt. Furthermore, it will appear on Volvo's website. Visual Art joined the project through advertising SCP as they worked a lot with. But they have also made the launch film for the Volvo C30, which was launched in 2006.
Volvo C30 turned to a target audience of young adults, which was clear in launching the film that had a playful and colorful style. Now the mission went on to produce a film that would suit a slightly older audience. - We got virtually free hand and has since talked about that we wanted spongebob s to combine different production techniques. It would also be something that created a big bang effect and stuck out in a crowd, at auto shows is when we really noticed. Like the C30, it would be a playful film but this time with a little more maturity. The idea landed in a journey that the viewer follows where the car passes through contrasting worlds, says Micke Jansson, Executive Producer of Visual Art. The car in the film is partly spongebob s filmed spongebob s in studio and partly made digitally. The images are then linked together to give the car a realistic look throughout the film. Much of the film's comic. - Usually, the very high level of confidentiality in connection with the launch of a new model and it's great to be able to make digital photo realistic scenes of the car in 3D. The concept spongebob s we chose works well globally, and shows the breadth of what we can. For us it is also to some extent on marketing for the company. The production includes everything from live action recording in San Francisco and studio in Gothenburg to 3D and graphic design, says Micke Jansson.
Where have you drawn inspiration from? - From various sources. It is inspired by all sorts of magazines, films and exhibitions. It is rather spongebob s a mixture of different things than something specific. But to the world of the film, we have taken inspiration from watercolor paintings, says the substance Mulugeta. Visual Art began in 1997, when the company had two employees. Today the company spongebob s has about 30 employees, half of whom worked with the XC60 project. - We have chosen to spend extra to show what we can. Now we are at a stage where it is time to take another step into the international arena, said Stefan Noble, CEO of Visual Art. The company is expected to report sales of SEK 70 million. Part of the development is the placement of a permanent person in London that became spongebob s a reality on April 1 this year. - We have known it for about a year and a half. Now the time was ripe. We want to grow with our customers and they asked a man on the spot. Volvo
Agency: SCP Workgroup: Linda Påhlman agency producer, Fredrik Ståhl ad, Michael Virtanen copy Production: Visual Art Director: substance Mulugeta executive producer Micke Jansson Producer: Niklas Gunnarsson DOP: Jens Jansson spongebob s 2D Supervisors: André De Souza, Sverker spongebob s Nordqvist 3D Supervisor: André De Souza 3D Artists: Jonas Andersson, Henrik Ekdahl, Gustaf Holmstein, Jonas Forsman, Jimm